White hat SEO refers to the field of SEO where SEO Experts focuses upon human audience opposed to search engines and follow the tactics in line with the guidelines of the major search engines, including Google.
White Hat SEO is the Reverse of Black Hat SEO, Black Hat involves unethical practices which are against the search engine guidelines to get a site ranking higher in search results. Black hat SEO involves techniques like keyword stuffing, cloaking, and using private link networks.
White Hat SEO tactics, on the other hand, follow the guidelines defined by search engines like Google. Some examples of white hat SEO include:
- * Publishing of high-quality content that engages users.
- * Website loading speed, Faster it is the better users, and search engines consider it.
- * Mobile Friednliness.
- * How easy it is to navigate a site.
- * Descriptive keyword rich meta tags and body content.
Why is it essential to follow White Hat SEO Techniques?
If we do not comply with White Hat SEO practices and indulge to Black Hat, then your site can banned from search engines like google.
On Google alone, more than a billion searches happen, and each search presents the potential for your site to be discovered by a new user.
If you rank on page 1 of Google for your targeted keywords, then undeniably a large chunk of your traffic comes from Google, and getting banned can result in a drastic drop not just in website traffic but on business as well.
What’s worse is, once you get banned from Google or any other search engine, then there is no guarantee that they will ever re-list you. A lifetime ban from Google may lead to shutting down of the business.
A Digital Marketing Coach and Consultant, having 9+ years of experience in User Experience Design, Web & Mobile Product Management.