SEO is magic when managed effectively to deliver enormous benefits to marketers. SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly and useful content and easily digestible by search engines. It is the process of optimizing your online content so that search engine likes to show it as a top result for searches of a particular keyword.
Hierarchies are the best way to organize the most complex bodies of information. Words hierarchy influences the order in which human eye perceives what it sees. Therefore it is imperative to understand the SEO Hierarchical Approach before making SEO efforts.
STEP 1: SEO Friendly Website
Building an SEO Friendly website is nothing but doing On Page Optimisation, which is the practice of optimizing elements on a site to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
The ultimate goal of On-site SEO is-
• To understand what webpage is about.
• Identify the page as relevant to a search query.
• Find the page useful and worthy of ranking well on search engine results page.
STEP 2: Content Optimisation
Content is how a search engine and a human user know what your site is about, what they can expect to get from it. An effective content strategy should answer the audience specific questions and helps them to move through the funnel. Always use your audience’s language, and provide the information they’re looking.
Your content should be-
• Simple and Clear
• Concrete and Unique
And when you write, keep your audience in mind: you are writing for people, so that search engines can also understand and not vice versa.
Keywords play an essential role while optimizing content on your site. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. Always make natural use of keywords and variants in your content. In other words, you need to know how people are looking for the products, services or information that you offer, to make it easy for them to find you.
Here are some tricks to use the keyword in the right way-
• Use keywords in Title Tag
• In Meta Description Tag
• Page Title
• Your Site’s Text
• Alt tags
• Your Domain Name
NOTE- Always focus on good phrases and avoid vanity keywords.
STEP 3: Building Authority via Links
Link building is the practice of promoting your webpage on other websites with a primary goal of securing a link on to your webpage. And, it is essential because it plays a significant role in how Google ranks web pages but not the only one.
Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-related factors. Through links, search engines can not only analyze the popularity of a website and pages, based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.
Here are some tricks to increase the Link Popularity-
• Submit your site in popular search engines manually
• Get your site listed in Open Directory Projects like- yahoo.com
• Provide high quality content
• Participate in link exchange program
• Give a few references of your link within the articles you have written
Step 4: Social Signals
Social is important! While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site and hence shows the results in SERPs.
We at FanTaskTick help brands get top rankings in google SERP provided by our SEO consultant and experts.
A Digital Marketing Coach and Consultant, having 9+ years of experience in User Experience Design, Web & Mobile Product Management.