When it comes to blogging, the first most thing that comes into notice by Google and viewers is your website URLs. They are the building blocks of any successful website and equity to your domain hierarchy which directs the users to desired destinations.
Being a webmaster or a SEO Consultant, it is important that while creating URLs, a thorough planning is done at your end else it can be tricky to correct them later if not done correctly initially as you may end up doing endless redirect loops which will not be appreciated by Google and of course the visitors as well. So the URLs are worth getting right at the beginning only.
Let’s start By looking at the elements that make up URL.
Let’s take an example: http://www.behealthready.com/seasonal-care/summer.html
1. Hypertext transfer protocol, this protocol is used worldwide: http
2. Host Name/Sub Domain: www
3. Domain name of the website: behealthready.com
4. Subdirectory of the file: seasonal-care
5. File name of the requested resources: summer.html
I’m sharing with you some Rules to get the most out of the URLs which sets the website for future-ready success.
Search engine optimization is vital for any URL as it brings your URL to notice every time you launch a page on your domain. You want your page to be discovered by the right people so you will apply some keyword research and include the relevant terms. The most descriptive of the terms that what this page is about.
Building Sound Structure
The biggest dilemma while deciding the site URL structure is that whether it’s going to be relevant in future as well or not. Otherwise, changes in site structure later may lead to conflicts from a user’s perspective, also send confusing signals to Google about how you want to categorize your product offering.
An example of this would be:
The first URL flows logically from domain to category to sub-category to a product. The second URL goes from domain to product. Hierarchically, both products should sit at the same level in the site, and the Jameson example is better for SEO and users.
Avoid superfluous words and characters
Words like “and” or “the” are just distraction and can be stripped out. You should also avoid the repetition of keywords as adding the same keyword multiple times to increase your ranking will only lead to a spammy URL structure.
Avoid Dynamic URL Strings
In the SERPs, you have three places to help users comprehend what your page is all about. The URL, the title tag, and the meta description. Using a dynamic URL, you limit yourself to only to later two which ultimately results in a lower click-through rate. Not just this, many times pages with dynamic URLs are either pages with thin content or duplicate content.
At FanTaskTick, Our SEO Consultants and Experts help brands get top rankings in google SERP.
A Digital Marketing Coach and Consultant, having 9+ years of experience in User Experience Design, Web & Mobile Product Management.