what-is-seo-how-seo-works

SEO is short for Search Engine Optimization. Web pages are optimized, so they go higher on the rankings of major search engines like Google. The main focus of SEO is the improvement of rankings in an organic manner, which means clicks in SEO are free, unlike, PPC services where you pay for every click you get. In case you have a website, and you are looking for higher traffic, SEO is the major part of all the marketing efforts that you make. Here are all of the information and tips that you need for having a better Google ranking.


There are over 200 ranking factors that Google uses in its search ranking algorithm. However, all of these ranking factors are broadly classified into two categories: On Page Factors and Off Page SEO Factors.



On-Page Factors:

On-page SEO is the art of optimizing every web page of your site to rank higher in the Search Engine Results Pages (SERPS).

On-Page SEO is concerned with the content of your web pages, and the way the website is built keeping the different Google guidelines in mind, which is known as technical SEO. Critical technical SEO factors include optimizing page titles, descriptions, URLs, page loading speed, mobile friendliness) and the content of your web pages.

What we try to achieve via on-page SEO, is to speak the ‘search engines language’ and help search engine crawlers understand the meaning and context of your web pages.


Off-Page SEO features

Off-Page SEO refers to all of the efforts that you made outside of your website to increase your website authority with the ultimate goal of improving the ranking of a page in search engine result pages.


Nowadays, Off-page SEO goes beyond link building and includes social signals and online reputation management as a whole. However, backlinks still rule as one of the most critical ranking signals to help improve a page’s search rankings. Otherwise, Google wouldn’t have created the Penguin update and impose manual link penalties to sites having backlinks generated in an inorganic way from non-theme based and low-quality websites.



How to Learn SEO?

With our online SEO training course, taught at a very nominal fee. You can learn SEO in 6-8 weeks and be able to rank on a website on top of a search engine result pages for any keyword. In case you live in Gurgaon or can travel to Gurgaon then you may also visit our SEO training institute in Gurgaon and get face to face training from our SEO Experts in Gurgaon/Gurugram.