Conversion Rate Optimisation
CONVERSION RATE OPTIMISATIONConversion optimization, is an art and science of increasing the percentage of visitors who take a desired action. It is commonly referred to as CRO. We improve your online results by building a conversion optimisation strategy, then designing and running all-inclusive A/B tests for you.
HOW WE DO IT?We Analyse and Improve your on-site customer journey to improve your conversion rates and hence increase the ROI from your existing traffic.
Understand Customer JourneyObserve and understand visitor actions – what makes them leave landing pages, abandon shopping carts, and drop-off funnels.
Optimise Landing PageWe make sure that the page optimised has usable content with eye-catching appeal, clear messaging and minimum visual distractions so that it triggers conversion.
A/B TestWe alternate between different test changes to determine what ultimately brings the most conversions – and we continue to optimise based on that information.
Measure & ControlWe don’t just get the changes implemented. We continuously monitor the impact of the changes done on the overall ROI and strive hard to further improve the conversion and ROI.
CRO CASE STUDY
After a through research and some user interviews, we introduced India specific virtual gifts and within a month, Live.me saw 60% increase in the revenue which means people started buying these India specific gifts. We further got the homepage revamped which improved the time spent and overall engagement of the app by 40%.