If you are a Webmaster or an SEO expert then must be familiar with the quotation that Content is king. Therefore fresh content is important on your website if you need good SEO as well as a powerful site. You can update previous content with the latest information or creating fresh blog posts. What you would like is something updated that enlighten the Google and other search engine crawlers to visit your site. You can also put out more content to increase booklover.
What does Fresh content even mean?
Fresh content means timely content in SEO. It includes topic matters for latest new sorts of issues. You can see recent topics in the Google Search results by Top Stories section of links for the question. Furthermore, It is the general rule, that if your website has more links, the more often Google or Bing will come back and crawl as they are discovering your site through their web crawl more often.
The search engines desire to determine content as quickly as possible after it is available (via a selection of means – social media and XML sitemaps mainly), and so in case your site is being linked to from new content and frequently, your site will be a glimpse as more significant to topics.
What the Google Freshness Update Was All About
On August 10, 2009, Google announced Caffeine and freshness algorithm that become one of the most important updates in the search engine’s history.
The First Google Update (Caffeine)
Caffeine is the new web indexing infrastructure that was planned to deliver faster and fresher results and allow Google to crawl as well as index more web pages. First Google opened a developer’s appetizer of the new index to gather feedback from the webmasters and power-users. After testing it was rolled out on one data-center. Now it is the normal communications across all Google’s search properties. After launching the Caffeine, it is easy for Google to crawl and process each webpage individually streamlining it into live index within seconds.
The Second Google Update (Freshness)
It was a significant ranking algorithm change that builds on the Caffeine update in June 2010. It offers better prominence on the significance of recentness of content exclusively joined to areas like latest news, events, politics, celebrities, trends and more, distinctively where the consumer is predictable desire to identify the most up to date information. A chief component of the freshness update is that it is not just about stimulating content but also fixed to the frequency of content associated with the subject.
Who Does the Freshness Update Actually Affect?
35 percent of search queries were affected by the Freshness Algorithm. They are actually looking for the new, fresh content regarding topic rather than older web pages. Freshness also put an impact on the SEO visibility; an estimate for how visible is a web page on Google for a particular country and it depends on the analysis of search results for millions of keywords. Furthermore, they have favored new websites, broadcast sites, video portals which normally load fresh content and high click-through rates.
Does Fresh Content Impact SEO?
The impact of fresh content is hard to measure in terms of SEO value. If you regularly review and update the content of your website, it will give you the following benefits-
Build Loyal Visitors
Here your target audiences look for information from other sites and platforms. If you continuously publish content and your readers find useful and interesting, then it will not only their attention but also their reliability. You need to update the content that will stimulate their interest and entertain them.
Organic Keyword Optimization
When you put out the latest, attractive content on a usual basis, you make changes to make use of organic keyword optimization that will be pleased with an immensely enhanced position in the search results. Keyword stuffing is no longer pleased by search engines in the way it once was, Therefore it is critical that your website’s relevant keywords should be frequently and organically become visible in the fresh, new content you publish on your website.
When you create blog posts as a part of the fresh content strategy, it will help you to build authority in your niche. Moreover, it also has an impact on SEO. The other websites will be more prone to share and link to your blog posts if you have the best content on the website. It will increase the opportunity to build natural links that offers a huge benefit to your SEO. The search engine will review highly linked to the page as more authoritative than one minimal backlink.
Queries that Deserve Freshness (QDF)
Query Deserve Freshness or “QDF” speak about to the freshness of search results. It is particularly linked with Google Algorithms for search terms or search queries on the definite term.QDF is exaggerated by the constantly changing everyday News or Google News. Search Terms that usually put down undeveloped become well-liked and the search results pick up on this to vigorously regulate the search results. It should only influence a little number of queries and sites for a particular time frame. Search engines will sort out search results so that the most recent content will position higher for the queries that ought to have so-called freshness.
Updating Old Content (Keeping it up to Date)
You need to update your content importantly so that people should not find information on your website that is not valid anymore. In case you have written a good quality blog or article posts and done optimization properly, there are more chances that visitors find your post in the search engines. If you rewrite or update your content regularly, then Google will notice changes and it will show your website is alive.
Publishing New Content
Every website has a different mission and their updating requirements are based on them. You can add blogs that deal with trending topics. Keep Search engine Google and your readers joyful by bringing out only super-high quality content. However, it is generally enhanced to have one high-quality blog post than dozens of low-quality posts. You should publish a short blog post and content should be relevant and contain images.
What actually affects SEO?
Well, optimized websites get more traffic, leads, and sales. However, if you do not have SEO, people will not able to search you on the internet. Page speed, optimized content, Backlinks, CTR, targeted keywords are factors that SEO.
CTR (Possibly Impacted by Freshness)
Click-through rate (CTR) measures the number of people who click a link against the total number of people who had the chance to do so. You can increase by improving the presentation of the elements it tracks such as copy, imagery, subject lines, titles, descriptions, and keywords. If you Optimize CTR, it gives two benefits-First, it probable advances organic rankings. Second, if more people click on your search result, you can get more traffic.
Quantity and targeted keywords
Keywords are the central component of SEO. It is important to use the right keywords to increase your rankings for targeted keywords and monitor your progress with great precision. You can use your keywords in the title of the page, URL, meta tags, image file paths and images alt text, anchor text in the links to the page from anywhere from the website. Keep in mind that keyword relevance is more important than keyword density in SEO while optimizing your web pages.
The more authority your domain has, it will easy to get ranking, and the more truthful you are in the eyes of Google. You can check domain authority or page authority with Open Site Explorer. There is a need to plug your URL into the onsite search box. You will get a report showing domain authority, page authority, established links, and new links.
The theory of fresh content for SEO can be very dominant when you recognize and influence it properly for your business. Recurrently updating your website with fresh content will not only gather positive reception and faithfulness from your visitors but will put you in good quality rank with the powerful Search Engine Google.
A Digital Marketing Coach and Consultant, having 9+ years of experience in User Experience Design, Web & Mobile Product Management.