Writing blogs is the perfect platform to share your knowledge and expertise with the online community, and well to show off your astute personality! So, if you are one of those blog lovers, this post is a must read. Do you know that blogging helps with your website’s rankings on search engines? If not, make a note of these 5 reasons blogging can boost your SEO:
Help keeping up with the fresh content– Content is the king unquestionably. Readers love unique content. From a search engine’s perspective, this means allowing your new content to become searchable promptly. Thus, the most important thing you can do for your SEO is create massively useful content that solves people’s problems. If you are solving problems that people are searching for, then it is highly probable that you are going to get shared on social media and ranked in Google.
Encourage inbound links– When people think that a website has quality content, they’re much more likely to include links to that website in their own content as a reference. Search engines see these backlinks that direct users to your site as votes of confidence in your content. Building backlinks is not an easy task and even good seo experts at times fail to get natural backlinks.
Good way to link internal content– You can put internal links to your own site in your blog posts, which helps search engines understand what that page is all about.
Inspiring longer visits– If people click on your blog but go “back” instantly, this tells search engines that the your content is either irrelevant or not good.
By bringing folks in with quality content that they’ll want to read, you can influence them to stay longer than a minute or two- implying to search engines that your site is a good place to send people looking for that type of information. However, it needs to be unique and original; search engines love content that doesn’t exist anywhere else on the web, and condemn plagiarism, so make sure it’s authenticate.
Blogs on your website are an ideal way to customise long-tail keywords– A local Chicago hotel might be trying to rank for the keyword “Chicago Hotels”, although is aiming the long tail keyword “Chicago Hotels near Navy pier”. They could ace the game and get an edge over their competitors by writing a blog titled “how to spend date night at navy pier” and tie it back to their hotel.
In the end, we can safely presume that blogging has the potential to become a great SEO strategy – and what’s even better is that you don’t have to focus specifically on the SEO aspect for it to work!
As long as you’re writing high-quality content on topics that interests the virtual readers, you’ll be able to enjoy all the benefits of having a blog – including SEO!
A Digital Marketing Coach and Consultant, having 9+ years of experience in User Experience Design, Web & Mobile Product Management.